Walt Disney Co's Pixar animation studio is committing to 3-D and will release all of its movies in the format.
John Lasseter - Chief Creative Officer - said Walt Disney Animation Studios will offer "The Princess and the Frog," a musical set in New Orleans, in the traditional hand-drawn format for release for Christmas 2009.
Pixar movies will be released in 3-D and the traditional two-dimensional format, beginning in May 2009 with "Up," about an elderly widower who embarks on a South American adventure.
"I love 3-D. I made a 3-D computer-animated short in 1989 called 'Nickname,' and in fact my wedding pictures with my beautiful wife Nancy were made in 3-D," he said.
The lineup from Walt Disney Animation Studios also includes the November release of "Bolt," the story of an actor dog who believes he has super powers; "Rapunzel," a retelling of the fairy tale set for release for Christmas 2010; and the modern-day fantasy "King of the Elves," set for release for Christmas 2012. Those films will be released in both 3-D and two-dimensional formats.
Pixar's upcoming releases include "Toy Story 3" in June 2010; "newt," a love story involving the last two blue-footed newts alive, set for the summer 2011; the Scottish fantasy "The Bear and the Bow" for Christmas 2011; and "Cars 2" in the summer of 2012.
Pixar also plans to rerelease the original "Toy Story" and "Toy Story 2" in the 3-D format.
During its lengthy presentation, Disney also showed a 30-minute clip of "Wall-E," set for release June 27. It tells a love story between the title character, a robot left alone on Earth for 700 years, and another robot named Eve sent to look for life.
"The population had to abandon Earth for a while, and they left little Wall-E there to clean it up," said Richard Cook, chairman of The Walt Disney Studios.
The only clue creators gave for the upcoming "Toy Story 3" tale was that Andy, the boy who owned the toys, has grown up and is about to head off to college.
"Wall-E" is the first Pixar release since last summer's "Ratatouille," which grossed more than $620 million at the worldwide box office.
"Ratatouille" was the last publicly disclosed Pixar picture in development before Disney's acquisition of Pixar Animation Studios in May 2006 for $7.5 billion in stock.
The conversion will cost as much as $700 million and take three years.
Box office figures have shown that the enveloping feel of 3-D can attract two to three times more moviegoers who are willing to pay as much as $3 more per ticket, analysts said.
Theater owners and studios hope the offerings will help bring people back to multiplexes for an experience that cannot be matched by increasingly sophisticated home theater systems.